MESSAGE FROM PROF. SATTAR BAWANY PhD
CHAIRMAN, ACADEMIC ADVISORY BOARD

SECURING YOUR FUTURE IN THE NEW KNOWLEDGE DRIVEN LEARNING ECONOMY
The new economy is the innumerable inexpensive opportunities available to create and exchange new ideas, products, and services. With this creation and exchange come additional opportunities for others to see new ways of doing things and participate in creating yet other opportunities.
The new economy is entrepreneurial and highly networked. Managing networks, convening them, expanding, perpetuating, and ending them will become a growing part of commerce, politics, and cultural life. Leading-edge organizations are already spending an increasing amount of energy creating customer communities.
With designed communities may come a greater emphasis on life design. Vocational values such as just following one’s heart may be replaced by life-design values such as creating a compelling personal style, seeking risk, and lifestyle change.
We will need to be thoughtful, strategic, and not just go where the next attractive opportunity appears, but also think about where we are needed and how the steps we take begin to form a path connecting us with what is going on in the world. We will need to exercise a personal compass, a passion about seeking ways to contribute and make a difference in the world. How will your work have meaning and integrity in the new economy?
The economy in the past several years has changed the way organisations conduct business. The shift in demand, expectations of employees, customer and other stakeholders as well as issues such as unemployment, downsizing, globalisation, mergers, and acquisitions have caused organisations to rethink how to do business and reinvent themselves. Managers at all levels have a critical role to play in ensuring that their organisation remain competitive in today’s interconnected and globalised world.
Are these concepts mostly of interest to those pursuing careers in business?
In the globalised new knowledge-driven economy the workplace is different and requires new approaches by the workforce, and new approaches to careers. Employment opportunities that simply advance a discipline, grow knowledge and skill in a single discipline are diminishing and becoming less valued. Globalization of markets and the networking of people, customers, and producers are creating a world where almost all highly valued employees have to look beyond their disciplines, seek the boundaries where disciplines intersect, find new opportunities on the horizon, take the risk to explore them, rigorously develop them, and do so without being told, do it well, quickly and in good spirits.
With all these forces at play, you are entering a world where you are more likely to be able to make a difference to your organisation, if you can embrace the broad new inter-disciplinary opportunities to be found in the new economy and global markets. Employers of all kinds look to today’s knowledge workers to make a difference.
The Next Steps….
The various academic and professional development programs offered by Freely Business School are designed with this in mind. First, you will gain advanced knowledge and skills in the quantitative and non-quantitative aspects of business and this is crucial towards being a knowledge worker. Additionally, you will develop a theoretical context for solving many business problems. Second, you can add in-depth knowledge to your broad business background. Third, if you are seeking to change careers, a professional qualification will add a different repertoire of skills to your existing ones. Fourth, a bachelors and masters degree from the various recognised institutions represented by Freely Business School is often the "ticket" to career advancement, for it shows an employer that you have not only an advanced degree but also the personal qualities needed to complete a challenging academic program.
Thank-you and we look forward to welcoming you to the Freely Business School…
Professor Sattar Bawany PhD
EMBA; FPMA, FCIM, MMIS, MSIM, MMDIS, MSHRI, MAMA
Chairman, Academic Advisory Board &
Chief Academic Advisor, Freely Business School
Honorary Academic Advisor, IPMA UK
Adjunct Professor of Strategic Management, PGSM
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